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Sample Advertisement Guide
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Advertising Guidelines
How to make a good ad? You can follow the tips below or we can assist you with your message.
Decide on your communication objective
The communications objective is the essence of your message. A precise and well-defined objective is crucial to a good ad. If your objective isn't right on, then everything that follows will be off as well.
Decide on your target audience
Who is your message intended for? If you're speaking to kids, then your language and arguments will have to understandable to kids. On the other hand, if you're speaking to high income earners, then your language will have to be more sophisticated. So define who your target audience is, because that will decide how your message is conveyed.
Decide on your format
It is not only a pricing issue as larger ads will bring a greater return on investment.
Develop your concept
Typically, an ad is made up of a photograph or a drawing, a headline, and copy. Just keep in mind while developing the concept that the visual is noticed by 70%, the headline by 30% and body read by 5%.
The visual will be used for larger ads. You can use either an illustration or a photograph but keep in mind to have your visual at least 50% of the size of your ad. The headline needs to generate an emotion making the reader laugh, angry, curious or think. But keep it very short. Regarding the copy do not overwhelm the reader with information. Copy is not a pick list where you put everything you can think off for the reader to choose from.
Some mistakes to avoid
The single most common mistake is visual clutter. Less is always better. The most effective ads include the following information:
- Reliability
- Years in Service
- Size of Firm
- National Brands
- References
- Authorized Sales & Service
- Brand Names
- Certification
- Safety & Protection
- Insurance
- Association Memberships
- Guarantees
- Completeness of Service
- Hours
- Services
- Capacity
- Parking
- Illustrations & Emblems
- Trademarks
- Credit Cards
- Identified or Unusual Signs
- Slogans or Logos
- Location
- Convenience of Area
- Well-known Landmarks
- Maps
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