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ROI Worksheet

How many leads do I need from the Consumer Guide to optimize my advertising investment?
That's what the form below is going to help you figure out.

Just plug-in the average number of leads you need to make a sell, your average gross profit per sale, the cost of the ad and your expected ROI, the form will let you know how many sales and leads you need to generate.

Note: Also consider other factors such as:
  • Repeat Business: you may sell several products to the same client
  • Length of service provided
  • Referral: How many sales do you get from referral


    Calculator:
    Average number of Leads to make a sale:  
    Average gross profit per sale (in $)  
    Cost of ad  
    ROI expected over the price of the ad  


    Results:
    Number of sales required to reach ROI expectations:
    Number of leads required to achieve ROI objectives:  




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